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Archive for February, 2008

Measuring Effectiveness of B2B eNewsletters – B2B eNewsletter Statistics

Posted in Analytics, B2B, Content, internet advertising on Thursday, Feb 28, 2008 | 7 Comments »

B2B enewsletters are a great way to promote your company and website, by periodically sending valuable information to your customers and potential customers. Valuable information will help you provide good customer support and keep your products and brand top-of-mind. There are two important parts to measuring the effectiveness of your B2B enewsletters: who [...]

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B2B Permission Marketing

Posted in B2B, internet advertising on Tuesday, Feb 26, 2008 | Comments Off

Permission Marketing is only advertising to people who have told you they are interested in your products or services. This gives you a much smaller audience, but one who is much more likely to purchase your products. Interest can be shown in many forms: a website visit, an email, a phone call, a [...]

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B2B Email Marketing – iContact

Posted in B2B, Reviews, Tips on Tuesday, Feb 12, 2008 | 3 Comments »

eNewsletters and eBlasts are a great way to keep in contact with your customers and potential customers. They offer an easy way to send out news and promotions, although they are best-received if they provide valuable information. The best way to send out and manage these emails is through a vendor. I [...]

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B2B Social Networks – A Review

Posted in B2B, Reviews, SEO, Social Networks on Thursday, Feb 7, 2008 | 1 Comment »

So far we’ve taken a look at several social network software vendors: Leverage Software, Community Server, Prospero, Small World Labs, Pluck and Ning. These vendors run the gambit from very expensive to free, but their core functionality is very similar. Differences come mostly with integration into your own current website, single sign-on, [...]

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B2B Social Networks – Community Server

Posted in B2B, Reviews, SEO, Social Networks on Tuesday, Feb 5, 2008 | Comments Off

Community Server by Telligent powers some large communities for NFL, National Geographic Magazine Online, Intel, Microsoft Game Studios, Mazda MX-5, and MySpace forums, among others. Community Server touts ease-of-use and has a community of its own with a documentation wiki and support forum. The software is powered by .NET, which can be downloaded [...]

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