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Archive for March, 2008

CDNs for your B2B – Your video on YouTube

Posted in Analytics, B2B, Content, Tips, tagged on Monday, Mar 31, 2008 | 4 Comments »

One of the enduring myths involving CDNs is that paid service providers are for suckers. Free options in online media distribution markets are making compelling, though in most respects short sighted arguments for using their services. Many free providers advanced their list of features to attract more of the business market away from [...]

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B2B Micro-blogging – Twitter

Posted in B2B, Content, Reviews, Tips on Thursday, Mar 27, 2008 | 2 Comments »

Since I’ve seen it covered in the news quite a bit lately, and many other vendors integrate with it, I wanted to do an overview of Twitter, which is a micro-blogging tool. According to Wikipedia, micro-blogging is:
Micro-blogging is a form of blogging that allows users to write brief text updates (usually less than 200 [...]

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Using CDNs for your critical B2B content

Posted in B2B, Content, Hosting, tagged on Wednesday, Mar 26, 2008 | Comments Off

Your customers are becoming impatient. The purchasing manager for CrowCo wants to see your newly updated online presentation, so she hits the ‘play’ button on the video viewer embedded in your demo site. At first nothing happens. A small graphic spins in the lower corner of the screen to stall for [...]

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Please Welcome…

Posted in News & Notes, Tips on Wednesday, Mar 26, 2008 | Comments Off

Aaron Worsham, my husband, has agreed to explore the hardware, network, development side of B2B Internet vendors. He’ll be posting on Mondays and Wednesdays. He co-owns both Sazbean.com and Dynalink, LLC. with me.
Aaron is a Software Development Manager at a Mid to Large print publisher where his team writes all of the products [...]

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B2B Social Networks – CrowdVine

Posted in B2B, Content, Reviews, Social Networks on Tuesday, Mar 25, 2008 | 1 Comment »

Do you need a quick and dirty social network right now? CrowdVine offers a free social network with basic features that takes just a couple of minutes to create. CrowdVine’s networks are centered on allowing network members to connect and communicate. Everything on the network exists to facilitate this communication – profiles, comments, blog [...]

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B2B Competitive Analysis – SEOQuake

Posted in Analytics, B2B, Reviews, SEO, Tips on Thursday, Mar 20, 2008 | Comments Off

If you want to get a nice snapshot of what search engines really feel about your competitors, SEOQuake will probably give you more information than you can handle. SEOQuake is a free web browser extension for both FireFox and Internet Explorer. Once installed you can see information on any page you browse to [...]

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B2B Competive Analysis – Compete

Posted in Analytics, B2B, Reviews, SEO, Tips on Tuesday, Mar 18, 2008 | 2 Comments »

We’ve been discussing tools to use to find out how your competitors are doing on their websites and how your customers and competitors seem to know so much about your website. Last week we covered one tool for getting information about other websites – Alexa. This week, we’ll take a look at another [...]

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B2B Competitive Analysis – Alexa

Posted in Analytics, B2B, Reviews, Tips on Thursday, Mar 13, 2008 | Comments Off

You may have run across customers or competitors who claim to know your website traffic or how your site is doing compared to their own. How do they get this information? Typically it is from a service, such as Alexa or Compete (we’ll cover Compete next time).
Alexa has a traffic comparison service (along [...]

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B2B Competitive Analysis – An Overview

Posted in Analytics, B2B, Content, SEO, Tips on Tuesday, Mar 11, 2008 | 1 Comment »

Even if you’ve never done a formal competitive analysis, you probably have at least taken a look at the competition by strolling past their booth at a trade show or picking up their brochures. How important is competitive analysis to your b2b website and what tools are available to get a view of the [...]

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B2B Community Intelligence – GroupSwim

Posted in B2B, Content, Reviews, Tips on Thursday, Mar 6, 2008 | 6 Comments »

Bulletin boards, forums and wikis are a great place for your customers to get support and to form a community, but they are often difficult to use for finding information. Searches or tags that do not have any intelligence about what is truly important make it difficult to filter for relevant information. Your customers [...]

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B2B eNewsletters – Content is King

Posted in B2B, Content, SEO, Tips on Tuesday, Mar 4, 2008 | Comments Off

eNewsletters can be a great way to drive traffic to your website and keep your brand in your customers’ minds. Once you have an enewsletter vendor and an audience of people who have given you permission to send them information, you need to put together content for your enewsletter. In order to be [...]

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