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Archive for April, 2008

What is your Business Brand Awareness?

Posted in B2B, B2C, Business, SEO, Tips on Wednesday, Apr 30, 2008 | Comments Off

Your customers – current, potential, disgruntled, etc – are talking about you. Do you know what they are saying? Do you know where they are saying it? How do you keep negative comments from tarnishing your brand image?
In his post, Who do people trust? (It ain’t bloggers), Jeremiah, a senior analyst at Forrester [...]

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Does your business website need buzz?

Posted in B2B, B2C, Business, Code, Content, Design, Hosting, Reviews, Tips on Tuesday, Apr 29, 2008 | Comments Off

What do RoR, APIs, Interactive Media, Mashups, and Product Communities all have in common? Well other than they all make up the bottom row of this year’s Buzzword Bingo card, all five are technologies that you aren’t using but should be.
Here’s a truism – Really good websites create buzz about your product or service. [...]

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Web 2.0 Expo – Personal Analytics

Posted in Analytics, B2B, B2C, Business, Content, Tips, web2expo on Friday, Apr 25, 2008 | Comments Off

Using personal analytics to create a better user experience will help you gain insight into your business and your customers (thus increasing revenue). Ankur Shah (from Techlightenment) used the example of the village bakery in the 1970s – the baker knew what you liked and could make recommendations on what to try based on knowing [...]

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Web 2.0 Expo – The Next Generation of Tagging

Posted in B2B, B2C, Business, Content, SEO, web2expo on Friday, Apr 25, 2008 | Comments Off

Kakul Srivatava from Flickr spoke about how tagging is evolving. Tagging started as a way to find things or to play with friends and family. Then additional meaningfulness was found from community tagging – things the author would not have thought to mention. Inferred tags used in clustering, hot tags, places, etc. [...]

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Web 2.0 Expo – Yahoo, Google change Web, kinda

Posted in B2B, B2C, Business, Code, Tips, web2expo on Friday, Apr 25, 2008 | 1 Comment »

The wave of tech information is starting to drag me under. So many great web solutions to problems that businesses have. As the last day of the conference, I’m starting to reach critical mass.
Yesterday I watched two internet titans decide to embrace open, user friendly web platforms for us mortals. This [...]

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Web 2.0 Expo – Optimizing Ad Revenue

Posted in B2B, internet advertising, web2expo on Thursday, Apr 24, 2008 | Comments Off

In his talk, Maximizing Ad Revenue Through Format Optimization, Paul Edmondson from YieldBuild shared their data on how to change the advertising on your website in order to increase revenue. With so much advertising on the web, the audience has become increasingly blind to ads, which drops their click-through-rates (CTR) and revenue. However, [...]

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Web 2.0 Expo – Designing APIs (part deux) – Stamen

Posted in Code, Tips, web2expo on Thursday, Apr 24, 2008 | Comments Off

Stamen is the classic “position player” of the web app industry. They do really great work but are rarely singled out for it. Stamen’s job is to make other companies better. They’re mostly known for those really cool flash data mashups available at Digg Labs
Michal Migurski discussed some of the things they [...]

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Web 2.0 Expo – Designing API – Twitter

Posted in Code, Tips, web2expo on Wednesday, Apr 23, 2008 | Comments Off

Twitter and Digg Labs (represented by Alex Payne and Michal Migurski, respectively) have some experience with API’s. You could say they are war hardened.
Their talk was a well intentioned, if a bit sanitized, version of the experiences they each had in implementing their Application Programming Interfaces. Alex was first, balancing his short [...]

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Web 2.0 Expo – Creating a Coherent Social Strategy for Business

Posted in B2B, B2C, Business, Content, Social Networks, web2expo on Wednesday, Apr 23, 2008 | Comments Off

So you think you should add a social network or blog to your business website. What planning should you do to make this an effective undertaking and one with measurable ROI? Charlene Li and Josh Bernoff from Forrester Research presented a simple strategy from their book Groundswell: POST.

P – People – Access your customer’s [...]

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Web 2.0 Expo – Real Time Web

Posted in B2B, Code, Tips, eCommerce, web2expo, tagged on Wednesday, Apr 23, 2008 | Comments Off

Despite what TechCrunch may have said about Blaine Cook, his talk today on Real Time Web wasn’t delivered from under a rock.
He talked with the Web 2.0 expo crowd about how HTTP refreshing isn’t the right protocol for applications that use messaging, such as Twitter. His take is that the best messaging service out [...]

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Web 2.0 Expo – Enterprise Mashups, APIs and WOA

Posted in B2B, B2C, Business, Code, tagged on Wednesday, Apr 23, 2008 | Comments Off

So far, a current is running under the sessions that I have seen. In my experience, I tend to trust currents like this as indications of trends in the web market. The next big thing that has been a big thing for a while is Web Oriented Architecture (WOA)
John Musser of ProgrammableWeb gave [...]

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Web 2.0 Expo – Cross-Cultural User-Experience Design

Posted in B2B, B2C, Business, Design on Tuesday, Apr 22, 2008 | 2 Comments »

You may not realize it yet, but the Internet boom has created a global audience for your products and services. How is your website viewed by your potential customers in other countries? Is it annoying? Insulting? Inappropriate? Designing your websites properly for the culture of your audience can increase your traffic and your profits. [...]

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