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Archive for May, 2008

Google’s New Favicon

Posted in News & Notes on Saturday, May 31, 2008 | Comments Off

Just noticed yesterday that Google chanced the favicon for their search, AdSense and analytics sites to a small g (from the large G it used to be). Google AdWords seems to be still using the large G. A re-branding effort? Or perhaps differentiating paid products from others?
More coverage here and here.
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Heroku – Technical notes

Posted in Code, Interview, Tips on Friday, May 30, 2008 | 1 Comment »

Here are some more technical questions that didn’t make it into the profile interview James Lindenbaum, CEO of Heroku
Sazbean: Will you be supporting DNS redirects for users who want to use their domain instead of heroku.com?
James: That’s already available. You can add your own custom DNS at any time. There are a bunch [...]

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Interview with James Lindenbaum, CEO of Heroku

Posted in Business, Code, Interview, Tips on Thursday, May 29, 2008 | 5 Comments »

I got the change to talk with James Lindenbaum, CEO of Heroku. Heroku is looking to eliminate all the reasons companies have for not doing software projects. This interview comes at an interesting time; companies are finding it difficult to justify spending money on software projects that have any risk associated with [...]

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Web Stats – Who do you trust?

Posted in Analytics, Hosting, Tips, internet advertising, tagged , , , , , , on Wednesday, May 28, 2008 | Comments Off

No subject is more controversial to a group of web professionals than Web Statistics. The advertising industry is still a little sore with us after we promised early on that Web Stats would give them all that invaluable information they could never get from TV, Radio or Print. This was not a lie, [...]

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Tech Crunch Live Blogging at Google IO

Posted in Code on Wednesday, May 28, 2008 | Comments Off

Google IO is two-days of in-depth tech sessions on how to build the next generation of web applications. To get updates of what is going on: Tech Crunch is live blogging, there is a twitter feed (googleio) and a back channel (irc://irc.freenode.net/googleio).

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Measuring the Effectiveness of Rich Media Ads

Posted in Analytics, Business, Tips, internet advertising on Tuesday, May 27, 2008 | 1 Comment »

Once you understand the different types of online ads and the advantages and disadvantages of rich media ads, it is important to know how to measure the effectiveness of these ads (especially since you’re probably paying a premium for their creation).
Just like display ads, these metrics are important:

Impressions: How many times is the ad served [...]

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Rich Media Ads – Advantages & Disadvantages

Posted in Business, internet advertising on Thursday, May 22, 2008 | 3 Comments »

As discussed in Types of Online Advertising, rich media ads with which viewers can interact and may contain animation, audio and video. Rich media ads can be powerful way to convey your message, but these types of ads have some advantages and disadvantages:
Advantages

Communicate more information – through different types of media (audio, video, interaction). [...]

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Rich Media Ads – Advantages & Disadvantages

Posted in Business, internet advertising on Thursday, May 22, 2008 | 3 Comments »

As discussed in Types of Online Advertising, rich media ads with which viewers can interact and may contain animation, audio and video. Rich media ads can be powerful way to convey your message, but these types of ads have some advantages and disadvantages:
Advantages

Communicate more information – through different types of media (audio, video, interaction). [...]

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Adobe Air – Finding its niche

Posted in Code, Tips, tagged , , on Wednesday, May 21, 2008 | 2 Comments »

Yes, it was called Apollo at one time. Considering how many people re-reference AIR as Apollo in conversation, Adobe should stick with their first marketing idea in the future.
Adobe AIR is the new runtime desktop environment that has the kids in Silicon Valley all excited. Here are some sample apps for reference. [...]

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Types of Online Advertising

Posted in Business, Tips, internet advertising on Tuesday, May 20, 2008 | 3 Comments »

Advertising online can increase your brand awareness and promote a product/service. Online advertising has a major advantage over other types of advertising (tv, radio, print) because it is very easy to measure the effectiveness of online campaigns. In a series of posts, I’ll discuss the different types of advertising, their [...]

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Adobe Flex over Flash – A programmer’s perspective

Posted in Code, Tips, tagged , on Monday, May 19, 2008 | Comments Off

So we talked last week about Adobe Flex, the Rich Internet Application (RIA) stack created by Macromedia and currently owned by Adobe. If you have ever watched a video online from a web 2.0 video site, you have used a Flex application. Sure, Flash and Flex are cousins and the common language they [...]

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IAB Internet Advertising Report for 2007

Posted in Business, internet advertising on Sunday, May 18, 2008 | Comments Off

According to the Interactive Advertising Bureau (IAB)’s report, Internet advertising revenue increased 26% in 2007 over 2006. Advertising to consumers leads spending, and search still leads display, classifieds and lead generation. See the full report at the IAB.

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