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Archive for June, 2008

Are your Ads reaching all your visitors?

Posted in Business, Tips, internet advertising on Monday, Jun 30, 2008 | 1 Comment »

What does ABC, NBC, CBS, ESPN, Comedy Central, MSNBC, CNN and your website all have in common?  Well, they are all content providers who are fully or partially ad funded (I’m guessing you are too).  Oh, and you are all experiencing a viewer revolt over your advertisements.
Tivo and DVRs have made ad skipping within your [...]

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Aegis Acquires Bluestreak

Posted in News & Notes, internet advertising on Thursday, Jun 26, 2008 | Comments Off

Aegis Group made a short announcement that they acquired the Bluestreak, a small but innovative ad serving platform, thus entering the ad serving business. – Ad Operations Daily – Aegis Media Moves into Ad Serving by Acquiring Bluestreak

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DIY SEO – Hubspot

Posted in B2B, B2C, Business, Reviews, SEO on Thursday, Jun 26, 2008 | 5 Comments »

As Dharmesh Shah said in our interview, HubSpot sells a product, not a service, and intends on giving small businesses the tools they need to do their own search engine optimization (SEO).  HubSpot Inbound Marketing System has a three step approach:

Qualified Traffic – Traffic is nice, but if the visitors to your website are not [...]

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Paper Prototyping

Posted in Code, Tips on Thursday, Jun 26, 2008 | Comments Off

Have you saved your paper sketches from that million-dollar idea you had while drinking at the bar?  You know, the one you wrote on the back of a napkin? It turns out that many web sites have had a paper phase.  Its actually a common theme that connects our humble web efforts with software projects [...]

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Social Media Shouldn’t Be Scary

Posted in Business, News & Notes, Social Networks on Wednesday, Jun 25, 2008 | Comments Off

Outside of the tech industry, skepticism and fear are the norm when it comes to social media. But it is simply about finding the best way to communicate with an audience. Social media consists of the same content already in use: text, audio, images, and video. The difference lies in its ability to open up [...]

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Google’s AdPlanner

Posted in Analytics, B2B, B2C, internet advertising, tagged , , , on Wednesday, Jun 25, 2008 | Comments Off

The New York Times is speculating [no longer speculation] that an announcement from Google at the Advertising Research Foundation meeting this week will unveil a new product called AdPlanner.  Details are understandably sketchy, though the NYT quotes an anonymous source on the product as saying it will help Ad Agencies to find demographics that match [...]

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Interview with Dharmesh Shah, Co-Founder and CSA of HubSpot

Posted in Business, Interview on Tuesday, Jun 24, 2008 | 1 Comment »

HubSpot was started by Dharmesh Shah and Brian Halligan when they were both graduate students at MIT. Dharmesh, who has founded two companies and invested in others, also blogs about startups at OnStartups.com. Dharmesh took a few minutes to explain how HubSpot is different from other SEO and Internet Marketing companies and how inbound marketing [...]

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Web 2.0 is Mainstream – Just in Case You Weren’t Sure

Posted in News & Notes on Tuesday, Jun 24, 2008 | Comments Off

Text messaging, blogging and social networking have reached critical mass, with more than half of adults now relying on at least one of these so-called Web 2.0 platforms for communicating with friends, family, or colleagues on a regular basis, finds the latest installment of an ongoing tracking study from Interpublic’s Universal McCann unit.  – MediaPost [...]

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Ruby on Rails – Enterprise Edition and Passenger

Posted in Code, Tips on Monday, Jun 23, 2008 | Comments Off

For anyone who has run multiple instances of Rails on the same server, as is common within the frugal budgets of corporate IT departments, then you will have run into a limitation of resource allocation, typically memory.  The Ruby community likes to defend their language’s performance tradeoffs by reminding us all that hardware is cheap, [...]

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Enterprise Ruby for Midwesterners

Posted in Code, Tips on Thursday, Jun 19, 2008 | Comments Off

If three of the four words in that title apply to you (and one of them isn’t ‘for’) then you may want to check out eRubyCon
The guys over at EdgeCase are very talented Ruby consultants.  I have had the pleasure of working with them on a few projects and I can tell you their hearts [...]

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May’s Top Multimedia Websites

Posted in News & Notes on Thursday, Jun 19, 2008 | Comments Off

Marketing Charts – Top 10 Multimedia Websites – May 2008

No surprise that YouTube is the top site with all the user-generated content.  MySpace video is a distant second.

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A Few Free Web Analytics Tools to Consider

Posted in Analytics, Business, News & Notes, Tips on Tuesday, Jun 17, 2008 | Comments Off

Web Analytics World discusses some web analytics tools (free) to take a look at, including Woopra, Crazy Egg, Enquisite, 4Q, and ClickTale – 5 Great (Free) Web Analytics Tools You May Not Know About Yet.

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