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Archive for July, 2008

Instant Widget, simply add RSS [Recipe]

Posted in Business, Content, Tips, tagged , , on Wednesday, Jul 30, 2008 | Comments Off

Lets talk content for a second.  If you took a moment to consider the websites that you find useful in your business sector most of them are going to be text based.  In the financial industry for example, your Bloombergs, Reuters, Barons and Wall Street Journals are all brokering in letters and numbers.  Words are [...]

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Using Social Networks for Business – Now what?

Posted in Business, Social Networks, Tips, tagged , , , on Tuesday, Jul 29, 2008 | 1 Comment »

Now that you’ve done some thinking about what your business goals are for social networking and investigated where your target audience is…
What will be the reaction to your message?
If You’ll Be Joining Existing Communities…
If you’ve decided to use existing communities and social networks to connect with your audience, take care not to put them all [...]

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Widgets added to Buzzword Bingo

Posted in Business, Code, Content, Tips, tagged , , on Monday, Jul 28, 2008 | Comments Off

My boss just asked me to look into this Techcrunch interview with Eric Feng, CTO of Hulu announcing embeddable widgets for their online media site.  Must be a slow news day over at TC.  Am I alone in my surprise that Hulu didn’t launch with embeddable widgets?
Here’s the thing, widgets are a fundamental part of [...]

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Ustream is streaming our language

Posted in B2B, B2C, Reviews, Tips, tagged , , on Friday, Jul 25, 2008 | Comments Off

I’ll be honest, its Friday.  Its gorgeous outside. I’m doing research on this post by watching shows on ustream.tv.
In truth it is hard to pull myself away from the high quality live broadcasts that sit up at the top of the ustream select channels.  Shows like Buzz Out Loud (a CNET property) are slickly produced [...]

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Using Social Networks for Business – Where Are You?

Posted in Business, SEO, Social Networks, Tips, tagged , , , , on Thursday, Jul 24, 2008 | 1 Comment »

Where are the people I’m trying to reach?
This is also an important question because there are a limited number of hours in the day and we need to put our efforts into what makes sense for our business.  Just because you heard about MySpace in the news doesn’t mean that your audience of roofing contractors [...]

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Using Social Networks for Business – What Are Your Goals?

Posted in Business, Social Networks, Tips, tagged , , , , , on Tuesday, Jul 22, 2008 | 4 Comments »

In the first post of this series, What Social Networks Should I Join to Promote My Business Website?, I gave an overview of some questions you should ask (and try to answer) to decide which social networks are best for your business.  The first question, is the most important:
What goal or problem am I trying [...]

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Stickam courts teens not business

Posted in Business, Tips, tagged , , , on Monday, Jul 21, 2008 | Comments Off

This week I want to navigate some of the legitimate business needs in the live broadcasting space.  But like anyone helping a friend new to a city, lesson number one is always a warning of which alleys not to enter.
There is a good reason video sharing giant YouTube, now corporate courtesan of the Google empire, [...]

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Are Buses IT’s mortal enemy?

Posted in News & Notes, Tips on Friday, Jul 18, 2008 | Comments Off

“Oh, and have Tony document that accounting payment transfer thingy he wrote, in case he gets hit by a bus”
MLSP Network Engineers, Oracle RAC admins, that guy who keeps that FoxPro app running.  These are the unsung heroes who seemingly risk their lives every day while crossing the street to get to work.   No [...]

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Internet Strategy Forum Summit – Innovate How We Connect

Posted in Business, ISFSummit, News & Notes, Tips, tagged , , , , on Thursday, Jul 17, 2008 | Comments Off

Presented by Chris Shimojima, VP Global Digital Commerce, Nike
Make It Better.
Nike’s motto: If you have a body, you’re an athlete.
Nike Plus is an RFID chip in a shoe that interacts with an ipod or a wristband. You can get information on how you run – distance, time, pace, calories burned, etc. On their [...]

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Internet Strategy Forum Summit – End to End Marketing: A Fundamental Shift

Posted in Analytics, Business, ISFSummit, News & Notes, Tips, internet advertising, tagged , , , on Thursday, Jul 17, 2008 | Comments Off

Presented by Nancy Bhagat, VP Sales & Marketing Group, Director Integrated Marketing, Intel
Cost of media is low per person, but is unfocused.
There is a 300% growth rate in timeshifting TV.  But TV is not media, it’s a delivery.  Video will continue to exist, just in different places through different delivery strategies.  Behavior has changed in [...]

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Internet Strategy Forum Summit – The Building Blocks of Online Customer Engagement

Posted in Business, Design, ISFSummit, News & Notes, Tips, tagged , , , , on Thursday, Jul 17, 2008 | Comments Off

Presented by Dan Stickel, CEO of WebTrends
Let’s take a look at Google’s innovation and how they do it.  They divide their efforts:

70% on core products – search quality, crawl/indexing, AdWords, AdSense, Toolbar
20% on emerging products – Blogger, Google Mini, Picasa, News, Pack
10% on break-out strategies – Offline Ads, Code, WiFi, Talk

Google also has these key [...]

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Internet Strategy Summit Forum – Mapping the Digital Landscape: A Strategic Guide

Posted in Business, ISFSummit, News & Notes, Social Networks, Tips, internet advertising, tagged , , , , on Thursday, Jul 17, 2008 | Comments Off

Presented by Geoffrey Ramsey, CEO of eMarketer
Data can be made to say anything you want.  People don’t trust advertising or marketing.
The growth rate for total media spending is only 3.3%.  The growth in traditional media – radio, tv, print is negative.  All the growth is online.  eMarketer is predicting 22.2% growth in online media spending, [...]

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