An outpost is a place online that you use to connect with potential customers in order to eventually direct them to your home base. This isn’t just a place where you’re advertising or where you have a profile. An outpost is a place where you’re actively participating and where you’re creating content (or directing content from your home base). Outposts are an important part of your internet strategy because they are places where people will find your content or information for the first time and may lead to opportunities you wouldn’t have had otherwise.
Archives for January 2010
Internet Strategy, Marketing & Technology Links – Jan 8, 2010
- Television Begins a Push Into the 3rd Dimension (NYTimes)
- Tremor Unveils New Video Ad Formats (ClickZ)
- Best Buy Launches New Social-Centric Site ‘The BBY’ (paidContent)
- Mobile Web Share up 110% in 2009 (Web Analytics World)
- AdClick Tracking vs. Web Analytics (Web Analytics World)
- One Pixel Of Separation With Twist Image’s Mitch Joel (Social Media Explorer)
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Your 2010 Internet Strategy – Reaching Potential Customers Online
You have your business goal and you’ve figured out where your home base is. The next step is to think about how to reach potential customers online. I’m assuming you already have a good idea of who your potential customer is (what they’re looking for, what benefits your product offers, etc.). There are many different ways to find and connect with potential customers and different ones will work better in certain circumstances and for different industries, products, etc. Here are a few to think about:
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