Archives for January 2010

Sarah Worsham / Jan 18, 2010

Your 2010 Internet Strategy – Listening Posts

Your home base and outposts are where you’re spending most of your time and effort online, but there may be other places that you need to spend a bit of time just so you know what’s going on. I call these places listening posts. They help round out your Internet strategy by providing you with information and intelligence (think like an spy!).

Sarah Worsham / Jan 18, 2010

Top Internet Strategy, Marketing & Technology Links – Jan 18, 2010

fleur120

The race to become the hot location-based gaming service is red hot right now. Foursquare and Gowalla dominate the headlines, but another iPhone app,MyTown, has managed to rocket past them in usage in a little over a month with little fanfare. Today, the service has some 500,000 users, co-founder Keith Lee tells us. That puts it far ahead of either of the two more well-covered apps. – Foursquare Who? Gowalla What? MyTown Has 500,000 Users And 31 Million Check-Ins (TechCrunch)

I admit that I’ve never heard of MyTown, but upon further examination, it looks like it’s quite heavy into the game play. Players buy and sell properties and other virtual goods. While FourSquare has some game play to it, it’s really a social app that let’s you see where your friends are and what places they like to visit. Gowalla and Foursquare may be competitors, but MyTown seems to be more in the mobile gaming niche. However, Foursquare is adding more game play to their app and changing around how they award points. It may be that these apps start to converge. Either way, have I mentioned that mobile (and mobile local) are going to be big?

Aaron Worsham / Jan 15, 2010

Your new business card starts with an @

I am wandering the halls of a technical conference, in Sandusky, Ohio this week. Its called CodeMash. While the presentations are solid, the real value add has been and always will be the hallway conversations with people in the tech field. One thing I have noticed this week is a subtle but important change in business protocol. We no longer exchange business cards, we now exchange twitter handles.

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