Twitter recently revealed phase 1 of their new business model – Promoted Tweets. According to their blog post, Promoted Tweets are regular tweets which advertisers have paid to appear at the top of certain search results on Twitter (and be designated as promoted tweets). These tweets also go out as they normally would – to the public timeline and to anyone following the profile of the brand. This new ad model raises a lot of questions – how will Promoted Tweets be received by Twitter users and will they be an effective means of advertising?
[Read more…] about Thoughts on Twitter’s Promoted Tweets
Archives for April 2010
Is it Possible to Write Good Titles for People, Search Engines & Social Networks?
Titles are the first thing many readers see of your blog posts, videos or other content. They’re used for search engine optimization (SEO), show up in search results, and are the only thing visible on many social networks and content sharing sites. So how should you write your titles? For people? For search engines? Or for Social Networks? Is it possible to write a good title for all of them?
[Read more…] about Is it Possible to Write Good Titles for People, Search Engines & Social Networks?
Sazcast Episode 26 – Social Media Strategy with Beverly Cornell from Mango Languages
Social Media Strategy with Beverly Cornell from Mango Languages. Mango Languages has done a great job of using social media to extend their brand awareness. We’ll talk with Beverly about their social media strategy and how they measured success. Web Strategy & Marketing News & Tips.