I’ve been in Germany this week studying the European business environment at the WHU. In studying Germany in particular, we discussed an interesting insight. While cultural differences in other parts of the world are expected, fundamental differences in how consumers consume is sometimes overlooked. Beyond just consumer preferences, the way people purchase products here is very different than in the US or other parts of Europe.
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Archives for May 2010
Cultivating Relationships with the Influencers in Your Network
Influencers are people in your network who are really interested in what you do. They amplify your message by passing it on through retweets, comments, and sharing, increasing the number of people you reach. Influencers are important both offline and online for expanding your potential business opportunities.
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How to Find Your Customers Online
Creating a successful Internet strategy requires understanding who your customers are and what benefits you are providing (why they should buy your product). Once you have a solid understanding of specifically who you’re selling to (and everyone is way too broad to help you target effectively), you can start to look for your customers online. Here are some ways to find them:
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