ROI, or return on investment, is a pretty important calculation in business. It gives you a metric on whether a project or task is giving back more than what you’re spending on it. Social Media ROI can be a bit tricky to calculate. There are soft numbers like followers, retweets, etc. and there’s a more direct calculation of actual sales or leads (conversions) from social media activities. While all these metrics are important, social media ROI isn’t always so directly measureable. How do you assign value to a conversation?
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