Remember in The Matrix when information was displayed in code that fell across the screen? It seemed impossible to understand. Is the availability of information in real-time becoming equally difficult to understand? Twitter is working on opening up real-time access to user streams through their API. A beta version of TweetDeck has incorporated the real-time streams — does it give more information or too much?
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Jul
30
2010
Is Real-Time Data Too Much Information?
Jul
28
2010
Old Spice Viral Campaign Increases Sales
While the Old Spice ad campaign, “The Man Your Man Could Smell Like,” was amusing to watch, marketers were interested in whether it could lead to increased sales. According to The Nielson Co. and SymphonyIRI Group, the answer is yes, as reported by BrandWeek:
Over the past three months, sales jumped 55 percent and in the past month, they rose 107 percent, also per Nielsen. Recent sales figures from SymphonyIRI also show a lift for Old Spice Body Wash products. - Old Spice Campaign Smells Like a Sales Success – Brand Week
As the Old Spice Man responded directly to people via a series of videos, we took a look at the basic measurements available. Let’s take an updated look now that we have sales information.
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Jul
27
2010
Measuring the Ford Explorer Reveal in Real-Time
Yesterday, Ford revealed their new Explorer model exclusively on their Facebook page, and then followed up with live events in North America. The reveal on Facebook was followed by other events, including an online chat with CEO Alan Mulally, among others. How has the use of social media impacted the Explorer launch? Obviously, it’s a bit too early to tell in terms of sales, but let’s take a look at some initial measures…
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Jul
23
2010
No Content = No Keywords
If you’re worried about the SEO (search engine optimization) of your website or wondering if your site is invisible to Google, the content on your website plays a major part in how your site looks to search engines and what keywords are attributed. While there are other factors, like the page titles, use of headers, site architecture, etc., it’s really the content on your site that matters the most — both to search engines and to the people visiting.
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Jul
22
2010
What if Your Site is Invisible to Google?
I was doing a bit of research on a potential client’s website the other day… and it turns out that Google doesn’t attribute any keywords to the site — it’s invisible to Google. Google has crawled their site and all of their pages, but because of the way the site was coded and the way text appears on the site visually, it’s not readable by Google. A good portion of the traffic coming to any website is from search engines, especially if you’re just getting started. Being invisible to Google can make it difficult to get any traffic.
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Jul
21
2010
What’s the Value of Twitter’s Ads?
Twitter has recently started selling ads in the form of Promoted Tweets & Promoted Trends (both still in beta). While there are only a handful of advertisers (for example, Starbucks and Disney) currently using these ads, marketers are pondering the value of them. Twitter obviously has value as a tool to have conversations with a broad audience. Is it valuable as an advertising channel?
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Jul
20
2010
Google Basic Keyword Research Tools for Your Site
Keywords. SEO. Adwords. Content strategy. If you ask a business owner about concerns they have with their website, keywords and SEO are almost always on the list (unfortunately often taking a backseat to usability and proper marketing – but that’s a topic for another post). Here are some free, good tools, from Google for doing basic keyword research: [Read more...]
Jul
19
2010
Improve Your Tweets Using HootSuite’s Twitter Stats
An important part of any strategy is measurement — so you know what’s working and what’s not and where to improve. Using Twitter to have conversations and provide useful information to your intended audience can be a valuable part of your online strategy. But how do you know what your audience likes or dislikes? Taking a look at your Twitter stats using HootSuite can give you some good insight to improve your tweets.
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Digital Marketing & Strategy
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