For whatever reason, there’s this perception that social media is not measurable — that you just do it because good things will happen. “What’s the ROI of your phone?” is one thing I’ve heard in comparison to measuring social media. But, if you know what you are trying to accomplish ahead of time, there’s always something that’s measurable (even with a phone).
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Archives for July 2010
Leveraging the B2B Social Web
I spoke last night at Social Media Club Ann Arbor about how B2B companies can use the social web. Here are the slides from my presentation. If you have any questions, please don’t hesitate to ask!
Leveraging the B2B Social Web
View more presentations from Sazbean Consulting.
Social Media Insights from a Newbie
As a digital strategist, it’s important to not only understand how to use social media for business, but also to understand pain points when business people go to use it for the first time. Just watching and helping a client struggle with learning how to use social media offers a lot of great insights.
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