Badges. Points. Achievements. As shown by Mafia Wars, Farmville, and Foursquare, just to name a few, gaming can be both fun and addicting. Long before our current social networks, gamers spent hours racking up achievements in virtual worlds. Games on social networks have increased time spent and interactions within networks, but what impact is gaming having on these social networks?
Aug
30
2010
Review: SocialSeek for Social Media Monitoring
One challenge with social media is keeping track of all the conversations and times that your name or company name is mentioned. SocialSeek provides real-time results for news, topics, brands or keywords in a specific location or anywhere from either a desktop or mobile application. Search by keyword and location, or just one or the other. Save searches and view updated results automatically every 30 minutes. SocialSeek makes it easy to keep track of what’s being said about your company and brand.
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Aug
26
2010
Is Social Media a Waste of Time?
Ahh, social media. The golden ticket to increased profits and a life time of wealth. All you have to do is setup a Twitter and Facebook profile and start sending updates and magically people will start following and responding to you.
If you believe this, you’ve been lead down the wrong path. While social media may cost less than other marketing methods, it still requires planning, time and patience. If you just jump in without knowing what you’re doing and what you’re trying to accomplish, you may not get the results you expected, leading you to believe it’s all a huge waste of time.
Aug
25
2010
What do you do, exactly?
Ever gone to a business website and wonder exactly what it is they do? It happens far too often. As a business owner you may be spending time, resources and money on advertising and promoting your business and website. If people come to your website (and they often do to get more information), but can’t tell what you do, that’s a huge problem. It means you’re wasting all the advertising and promotions that you’re doing. People aren’t going to buy from you if they don’t understand what you do (and what’s in it for them).
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Aug
24
2010
Social Media Must Align with Customer Service for Success
You may be doing a great job with social media for your company — creating great content, having conversations and really engaging with your customers. But, if your customer service doesn’t align with the expectations set by your social media interactions, your success will only be short term. Eventually customers will experience your customer service and if it doesn’t align with expectations built by social media, all your hard work will be for naught.
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Aug
23
2010
Create Brand Enthusiasm by Telling a Story
We all want our customers to be enthusiastic about our brands — to connect with us like we’re Apple or Nike. But those brands aren’t just a logo, or even a set of products, they represent a complex set of emotional responses – they tell a story that’s persuasive to their customers. Designing a good product and then understanding the benefits to customers helps Apple and Nike tell compelling stories that create enthusiasm for their brands.
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Aug
20
2010
How to Get More Speaking Gigs from Chris Brogan
Wondering how to get more speaking gigs? Chris Brogan shares some ideas and tips on what’s worked for him:
Aug
19
2010
My Favorite WordPress Plugins
I’ve been using WordPress for several years now — I’m a big fan. It makes it really easy to run a blog (or website) and it keeps getting better. One of the advantages of WordPress is the ability to add your own plugins to improve the functionality of your site. Here are some of my favorite WordPress plugins… (for now).
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Aug
18
2010
Just the Right Amount of SEO
SEO (search engine optimization) is very important tactic for any website. After all, most people use a search engine to find what they’re looking for online. However, there is such a thing as taking SEO too far and forgetting that it’s people, not computers who actually read your website and then make a purchase decision. The right amount of SEO will follow best practices and help search engines more effectively index and catalog your site without making the text (or site) unreadable by people.
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