Logos and brand names can be fun to create, but having too many may be confusing to your customers. Logos and brands help create associations with certain attributes or features within customers’ minds. Using different names or images for the same brand can make it difficult for customers to know what associations they should have. The same may be true if you’re using different profile names and identities with social media.
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Archives for December 2010
Giving the Gift of Technology
As Technology progresses, more and more of us are always connected via smartphones and other mobile devices. The divide between those with technology and those without grows. Being connected online can mean having an advantage when searching for a new job or climbing to the next rung on your career ladder. If you’re not able to connect online, finding a job in an already difficult job market can be next to impossible. That’s why I am so excited about the Laptops for Ladies program we’re running with Girls in Tech Detroit. It gives us an opportunity to provide laptops to ladies who need a little extra help. This past Saturday, Audrey Walker and I, along with author Tara Michener, her husband and illustrator Jason Michener, and their intern Chelsea Rodgers, headed to Lighthouse PATH in Pontiac, a shelter that provides a safe and nurturing living environment for homeless women and children for two years. During those 2 years, they are given the time and training to make a transformation back to self-sufficiency.
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Tips for Finding the Right People on Twitter
The best results on any communications channel happen when you’re talking to the right people with the right message. Blindly following everyone on Twitter, in hopes that they’ll follow you back, may get you a large following (if they do follow back), but it may not be the right people. All your efforts will be wasted and you’ll wonder why Twitter isn’t working for you. (This concept applies to other communication channels too.) Building on yesterday’s post about why no one is following you on Twitter, here are some tips for finding the right people on Twitter in order to start up the right conversations:
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