How to brand yourself is a question vital to any business. Branding drives marketing, product development and everything customer-facing. As a small business, branding takes on more personal meaning — should you brand your business as your name (personal brand) or as a business name? It’s a big decision since it really can affect the future growth of your company. But it’s also not a clear cut decision since there are advantages and disadvantages either way.
[Read more…] about Choosing a Personal Brand vs. a Business Brand
Archives for 2010
A Quick Way to Add a Calendar of Events to Your Blog or Website
Keeping a calendar of events updated can be a real pain. There are all sorts of plugins and widgets that let you add one to your site, but they often require duplicate entry and can be difficult to maintain. If you use Google Calendar for your personal or business calendars (and even if you don’t), adding a calendar of events to your blog or website (and maintaining it!) is fairly easy. Here’s how…
[Read more…] about A Quick Way to Add a Calendar of Events to Your Blog or Website
WordStream Helps Advertisers Generate More Qualified Traffic with New Tools
Most PPC (pay-per-click) software is focused on helping advertisers manage bids on keywords, WordStream’s new AdWords Quality Score Management Tools are designed to boost quality scores in Google AdWords campaigns while driving costs down. These tools are now incorporated into WordStream’s flagship PPC product and should make it much easier for AdWords advertisers to develop more cost-efficient and effective campaigns.
[Read more…] about WordStream Helps Advertisers Generate More Qualified Traffic with New Tools