Everyone is on Facebook — so is everyone’s business (and mother and aunts, etc.) Connecting with your business network on Facebook is nice, but not everyone wants to mix personal and professional. There are some ways you can segment who gets to see what, so you’re not sharing your spring break pics with your business contacts, but can still keep in touch with your family.
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Generating Quality Leads Online
Do you go to networking events just to collect business cards? If you never spend any time building relationships with people, but instead just collect contact information, what percentage of your contacts actually turn into sales? How many of those sales are willing to refer you to others? Building relationships is important and using that same tactic online will help generate quality leads.
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What If Online “Klout” Affected Offline Influence?
What if how you’re treated in real life depending on how influential you are online? You walk into your neighborhood coffee shop and because you’re a bigwig on Twitter, you get a special discount. Or maybe you’re not really into spending time online and you have to pay full price. How would you feel if you saw the person in front of you get a different treatment (and price) than you got? A few companies have been trying out this type of scenario…
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