Software Development Management
Everyone gets caught up in how many fans, followers, visitors, commenters, etc. they have for their brand. What do these numbers actually mean? Are businesses getting caught up in a numbers game instead of understanding what their customers need and want? Some thoughts from Brian Solis & Chris Beck.
What do you think?
Ahh, social media. The golden ticket to increased profits and a life time of wealth. All you have to do is setup a Twitter and Facebook profile and start sending updates and magically people will start following and responding to you.
If you believe this, you’ve been lead down the wrong path. While social media may cost less than other marketing methods, it still requires planning, time and patience. If you just jump in without knowing what you’re doing and what you’re trying to accomplish, you may not get the results you expected, leading you to believe it’s all a huge waste of time.
Ever gone to a business website and wonder exactly what it is they do? It happens far too often. As a business owner you may be spending time, resources and money on advertising and promoting your business and website. If people come to your website (and they often do to get more information), but can’t tell what you do, that’s a huge problem. It means you’re wasting all the advertising and promotions that you’re doing. People aren’t going to buy from you if they don’t understand what you do (and what’s in it for them).
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