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Your 2010 Internet Strategy – Ways to Use Outposts

You’ve done some research and have decided on 3 or so outposts (see Friday’s post for more on outposts). There may be some confusion about the value of having outposts.  Luckily Chris Brogan recently wrote a great post on how outposts improve your ecosystem.  What I want to focus on today is some examples of how you can use your outposts – I think seeing a few examples may help clarify what a good outpost is and how you can use it.

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Top Internet Strategy, Marketing & Technology Links – Jan 12, 2009

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In a sign that Google’s negotiations with the Associated Press over a new licensing contract may have reached a standstill, new AP articles are no longer being hosted in Google (NSDQ: GOOG) News; Search Engine Land‘s Danny Sullivan, who first reported the development, says that new AP articles haven’t been hosted on the site since Dec. 24. Google isn’t providing an explanation

Google and the AP have been in a bit of a tiff this past year.  The AP doesn’t like that Google is linking to and hosting full articles and Google thinks the AP is overblowing the issue.  At stake is the content that costs companies to produce – the same content they hope to make money from (either from advertising or charging for).  Google, on the other hand, hopes to provide the best possible information to searchers – so they can place their own advertising around search results.  Most content sites receive a good portion of their traffic from Google, so they’re not without their own power in the argument.  It should be interesting to see how it pans out.

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