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Archives for 2011

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Sazcast Episode 35 – Twitter Analytics with Dave Peckens

sazcastlogo250Twitter Analytics – Why, What & How to Measure Your Efforts on Twitter with co-host Dave Peckens.

Show notes. Here are the links we discussed in the podcast:

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To see all the Sazcast episodes, click here.

If you have a topic idea you’d like us to discuss, please email us at sazcast [at] sazbean [dot] com or send us a message on Twitter @sazbean. Please consider reviewing us on the iTunes site or emailing us your comments and ideas at sazcast@sazbean.com. Intro Music by: Band: Tripudio, Song: Blue monday

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Excerpt from Phil Simon’s The Age of the Platform

The Age of the Platform: How Amazon, Apple, Facebook, and Google Have Redefined BusinessI’ve been reading The Age of the Platform: How Amazon, Apple, Facebook, and Google Have Redefined Business (affiliate link), which is about how “the Gang of Four”, Apple, Amazon, Facebook & Google, have successfully built platforms which allow them to leverage new products and technologies in ways not previously possible. When we look at an amazing successful product, say Apple’s iphone, we recognize it’s sleek and intuitive design, but it’s also the platform of the App Store which has allowed Apple to provide more applications than they could develop, while profiting from the increased value that having those applications provides.  In his book, Phil Simon, discusses each of the four companies, and also talks about ways to build platforms to help your company succeed.  Here’s an excerpt from the Introduction of the book: [Read more…] about Excerpt from Phil Simon’s The Age of the Platform

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The Convergence of Search, Social and Content Marketing

Arnie Kuenn, President of Vertical Measures and author of the new book, Accelearate! Move Your Business Forward through the Convergence of Search, Social & Content Marketing (affiliate link) spoke about search, social and content marketing at the Exploring Social Media webinar (affiliate link) earlier this week. Good stuff, especially some nice techniques for looking for keywords and content for your website (and social networks).

Search, Social and Content Marketing: Move Your Business Forward & Accelerate