Spartan Chassis is a Michigan-based world-class leader in the design, engineering and flexible production of chassis, specialty vehicles and aftermarket parts for defense, emergency response and outdoor recreation/RV markets. Spartan came to us seeking help integrating social media into their multi-level B2B organization.
As a B2B (business-to-business) company, Spartan has several different levels of customers: OEMs, dealers, and end customers, each of which have different information and communication needs and wants. We started by helping Spartan understand these different engagement and communication needs, as well as the best ways to fulfill those needs online, in an on-site work session. Then we went to work analyzing their online presence and potential points of contacts for their audiences, what their customers were saying and where they were saying it, as well as looking at ways Spartan could interact and engage with it’s different audiences effectively. We created an overall social media strategy for Spartan, an implementation plan for how to get it done, and support and training to help Spartan understand how to use social media to connect with their customers.