Book Review: Startup from the Ground Up: Practical Insights for Entrepreneurs by Cynthia Kocialski
You’re Looking at Social Media Marketing Wrong — 5 Examples
We’re more than a few years into what was affectionately known as Web 2.0, and nothing seems to have changed. The “potential” of platforms such as Facebook and Twitter is still lauded by wide-eyed marketers (and agencies, of course), and exposure appears to be the paramount objective. ROI is still considered difficult to gauge … but we all know we’re driving benefits from social media marketing (so quantification doesn’t matter).
Frankly, this is all nuts. Truly, totally insane.
Misperception and misapplication abounds in the social media marketing world. The easy road continues to be chosen over the productive one. And social is nowhere near dominating marketing budgets.
What went wrong? Where’s our awesome new future?
It’s waiting for us … don’t sweat it. What social media marketing needs is something platforms can’t deliver: behavior change. Marketers are making mistakes that need to be fixed. Let’s take a look at five big ones – You’re Looking at Social Media Marketing Wrong — 5 Examples
Top Internet strategy, marketing and technology links for the week of September 4, 2011
Here are the top Internet strategy, marketing and technology links for the week of September 4, 2011…
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Are You a Media Company or a Technology Company?
Two Truths
Let’s start with two truths.First, publishers need cutting-edge technology to hook an audience through today’s digital media channels of the Web, mobile, social, and search.
And, second, the breakthrough technology can’t just be about product design — it’s got to go beyond to create distribution advantages on the new connected Web.
One Question
Okay, now that we have the truth out of the way, let me ask you a question:“Is your company a media company, or a technology company?” – Are You a Media Company or a Technology Company?
Best Ways to Market Locally: Facebook vs Foursquare vs Groupon
This is a gust post by Blake Sanders, who writes at UK broadband comparison site Broadband Expert and specializes in mobile broadband, mobile phones, and the latest in internet provider news and information.
Promotions and marketing have evolved very much over the past few years. We have seen the evolution of social media websites, discount businesses, and online incentives for customers. Advances in mobile broadband technology have brought the internet right into the hands of millions of consumers around the globe. Along with these tools, companies have found ways to entice customers to the store more frequently through price reductions, rebates, specials, etc. These new marketing tactics have enhanced sales tremendously for many businesses, even in times of a tough economy. Let’s take a look at the top approaches for marketing locally on a social level.
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Is Your Social Business Prepared? Readiness Levels Vary Amongst Organizations.
For further proof that “social business” is coming of age, Altimeter recently conducted some research (both quantitative and qualitative) of enterprise grade organizations (1000 or more employees). The report focuses on readiness for crisis scenarios, but includes several best practices and findings which illustrate how organizations need to structure themselves for social business. Below is a breakdown of a few findings which stood out to me (noted in italics), along with some thoughts as to what this could potentially mean for you and your organization: -
Digital Marketing & Strategy
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