Yesterday I attended the Michigan Emerging Conference, which served as a venue for entrepreneurs and innovators to connect and discuss the advantages and challenges of doing business in Michigan. I wrote about the highlights over on the Girls in Tech Detroit blog.
How P&G Designed Success with the Old Spice Guy Campaign
Proctor & Gamble (P&G) came to the Ross School of Business at the University of Michigan about their recently successful Old Spice guy campaign. These thoughts were gleaned from that presentation.
The success of the Old Spice Guy campaign was no fluke. P&G carefully crafted the campaign to reach a specific market segment with an engaging message. The knew who their competitors were, as well as why people bought those products and their own. They also knew what attributes made their product stand out. Once they identified the segment that they wanted to reach, they chose the attributes of their product that were important to those people and reached out in a way that successfully engaged their target audience.
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An Important Driver of Business Success – Follow-through
How many projects are you juggling at once? What percentage do you typically complete? How long is your to-do list? When you decide something is important for your business, do you follow-through and get it done? Everyone has a lot of stuff they want to get done. Successful business people figure out what’s important and make sure they get those tasks or projects done.
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