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Sarah Worsham

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Bitcoin for eCommerce? Not Likely Soon

The bitcoin logo
The bitcoin logo (Photo credit: Wikipedia)

Bitcoin is all the hype lately — even garnering a spot on Bloomberg TV, where the host’s Bitcoin was promptly stolen because he showed his QR code with his private key.  And this really emphasizes one of the reasons why Bitcoin won’t be used for mainstream eCommerce anytime soon — it’s too technical and difficult to use.  Mmost people don’t use PGP for encrypting their email for similar reasons — too many steps, too difficult and not enough direct impact.   [Read more…] about Bitcoin for eCommerce? Not Likely Soon

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Social Media Hype for 2014

Social Media Outposts
Social Media Outposts (Photo credit: the tartanpodcast)

Everyone and their grandma is writing a post about the trends for social media in 2014… which is good, but I think we may be on the brink of something different.  Social media is definitely mainstream — that happened a couple of years ago.  But we’re starting to see more people become annoyed enough with sites like Facebook that try to control information that they’re seeking alternatives.  Facebook isn’t going away in 2014, but I think we’ll start to see other ways that people try to communicate with their friends.  Snapchat and Instagram are all the rage right now — but that just proves the point.  People will go where their friends go and to places that let them communicate the way they want.  Be on the lookout for new sites and technologies that let people communicate — that’s where the trends will take us in 2014.

Eric Tung over at Social Media Explorer has a great round up of more macro trends to watch for:

While some folks are still figuring out SoLoMo, Social Graph or Owned-Paid-Earned, these are the larger trends at play. Businesses and marketers need to understand how these trends affect users to be prepared for these major shifts in Social Media. — THE SIX BIGGEST TRENDS IN SOCIAL THAT WILL BLOW YOUR MIND by Eric Tung

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Instead of Homepage, Think Mobile App

Number 10 iPhone app launching soon
Number 10 iPhone app launching soon (Photo credit: Downing Street)

People are very attached to their smartphones — checking them periodically during the day, probably multitasking at times.  Smartphones are setup with applications as well as a mobile browser, but when you want to get an idea of what’s going on from your phone, it’s probably easier to turn to a mobile app instead of browsing the web.  Apps like Facebook, Twitter, Flipboard, Feedly, Google+, etc. let you quickly browse headlines to find articles of interest.  So what does this mean for the business owner?  Several things — having a website that’s viewable on a mobile device is very important, as is creating content regularly that will show up in such mobile apps.

Anyway, I see the first app you turn to in the morning as the new homepage. Some might argue it’s your entire homescreen of apps, but I don’t think that’s right. It’s the one service you care most about, no matter the reason, and want to load immediately upon hitting the web. The delivery device has changed, but the concept has not. — The First App You Open in The Morning by MG Siegler

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