Ever gone to a business website and wonder exactly what it is they do? It happens far too often. As a business owner you may be spending time, resources and money on advertising and promoting your business and website. If people come to your website (and they often do to get more information), but can’t tell what you do, that’s a huge problem. It means you’re wasting all the advertising and promotions that you’re doing. People aren’t going to buy from you if they don’t understand what you do (and what’s in it for them).
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Social Media Must Align with Customer Service for Success
You may be doing a great job with social media for your company — creating great content, having conversations and really engaging with your customers. But, if your customer service doesn’t align with the expectations set by your social media interactions, your success will only be short term. Eventually customers will experience your customer service and if it doesn’t align with expectations built by social media, all your hard work will be for naught.
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Create Brand Enthusiasm by Telling a Story
We all want our customers to be enthusiastic about our brands — to connect with us like we’re Apple or Nike. But those brands aren’t just a logo, or even a set of products, they represent a complex set of emotional responses — they tell a story that’s persuasive to their customers. Designing a good product and then understanding the benefits to customers helps Apple and Nike tell compelling stories that create enthusiasm for their brands.
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