Rapportive is a free-plugin for Firefix, Safari, Mailplane or Chrome which shows you information about a contact — their job, company and LinkedIn profile, their latest tweets, links to their Facebook and Skype accounts and more. By logging into Rapportive, you can also leave notes for later right on their profile. Now you can see how else you can connect with a person in order to grow the relationship.
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Defining Conversions
Just like Metrics and KPIs, Conversion is another measurement term which is often mis-used (thanks to Jim Suchara for the suggestion). A conversion happens when someone completes an action you want them to take — purchases from you, signs up for a newsletter, registers for a webinar, etc. So, just like KPIs (key performance indicators) measuring conversions requires first understanding exactly what it is you want people to do — what are your business goals and objectives?
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Metrics vs. KPIs
The terms metrics, analytics, data, KPIs, etc. get thrown around a lot — so do hits, pageviews, visits, unique visitors (but those are for a different post). People want to know how their website is doing so they ask for analytics or reports. Usually what people really want is an analysis of the data with some recommendations. A similar relationship holds true with metrics and KPIs (key performance indicators).
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