Creating a successful Internet strategy requires understanding who your customers are and what benefits you are providing (why they should buy your product). Once you have a solid understanding of specifically who you’re selling to (and everyone is way too broad to help you target effectively), you can start to look for your customers online. Here are some ways to find them:
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Identify Your Ideal Customer Before Implementing Social Media
Knowing your target audience is vital to any social media strategy, which requires identifying your ideal customer in very specific terms. Many businesses try to target anyone who they think may be even remotely interested in their product. This can lead to social media presence that is spread way too thin for the company resources (this isn’t a good branding or product strategy either). It’s best to concentrate on the ideal customer and find the most appropriate 1-3 places online to connect.
To identify the ideal customer, think of job titles or occupations they may have. Try describing an individual that would purchase your products. What do they like to do? What interests them? Why would buying your product solve a problem or provide a benefit?
Once you have your ideal customer in mind, it will be much easier to investigate places they may already be online. Look for discussion groups, industry associations and publications that may interest your audience. We’ll discuss finding your audience in more depth in a future post.
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It’s Official: Facebook is more evil than Google
There’s been a lot of hype about the recent set of privacy changes by Facebook. And usually I don’t necessarily have a problem with privacy changes as long as they’re done in a way that allows choice and protects individuals. But these latest changes by Facebook really are just plain evil. Even if you opt out according to the instructions, your information is still being shared out without your permission. This lack of any control and the fact that your network can do things that infringe upon your personal privacy (and you can’t stop them) makes Facebook more evil than Google in my book.
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