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Sarah Worsham

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My Hopes & Expectations for FutureMidwest 2010 #fmw10

FutureMidwest starts tomorrow (although there are a lot of great events happening all week):

FutureMidwest is the region’s largest two-day technology and knowledge conference taking place in Royal Oak, Mich. April 16 – 17, 2010. Founded by Adrian Pittman, Jordan Wolfe and Zach Lipson, FutureMidwest is the fusion of two successful conferences held in Michigan in 2009 – the Module Midwest Digital Conference and TechNow.

I’ve been to a lot of conferences – some great – some not so much.  And the bar is set really high for my expectations of this weekend. I know I will meet a lot of great people and do some valuable networking.  I’m sure there will be some great conversations and this event is part of our energized rebuilding of Detroit & Michigan.  But my hopes – for better or worse – are for even higher levels of achievement.
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Thoughts on Twitter’s Promoted Tweets

Twitter recently revealed phase 1 of their new business model – Promoted Tweets.  According to their blog post, Promoted Tweets are regular tweets which advertisers have paid to appear at the top of certain search results on Twitter (and be designated as promoted tweets).  These tweets also go out as they normally would – to the public timeline and to anyone following the profile of the brand.  This new ad model raises a lot of questions – how will Promoted Tweets be received by Twitter users and will they be an effective means of advertising?
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Is it Possible to Write Good Titles for People, Search Engines & Social Networks?

Titles are the first thing many readers see of your blog posts, videos or other content.  They’re used for search engine optimization (SEO), show up in search results, and are the only thing visible on many social networks and content sharing sites.  So how should you write your titles? For people? For search engines? Or for Social Networks? Is it possible to write a good title for all of them?
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