Real time search engine, Sency, who we’ve reviewed previously, just launched 4 international search engines to help users browse real time content in other languages. The real time web is alive – there are over 50 million status updates posted to Twitter every day. With all of these updates, a slew of real time search engines have launched in an effort to help users see what is being said right now.
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Top Internet Strategy, Marketing & Technology Links – Mar 15, 2010
With one or two exceptions (most notably Dell, which has claimed several million dollars in revenue from Twitter), few businesses have used Twitter to drive significant sales. Studying the Twitter profiles of some major UK online retailers and analysing available data suggests that, as far as business is concerned,Twitter is yet to live up to its hype.
The ‘wrong kind’ of followers, low follower numbers and a general disinterest in e-commerce sites on Twitter has meant that so far Twitter is far from proven as an effective tool for business. – Is Twitter any use for retailers? (Econsultancy)
Twitter’s use by business (or any use, really) is relatively new. It took companies several years to use the web for commerce too. I think it is possible for retailers to effectively use Twitter, but it needs to be part of an overall digital strategy. And they need to engage a community that’s interested in a two-way conversation. My question would be what type of other presences do the retailers in the article have? Do they just a website or are they engaging their customers elsewhere?
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Review: TrueTwit for Twitter Validation
I like to follow the people who are following me on Twitter. It helps nurture the relationship and makes it easier to have conversations. Unfortunately, a lot of bots were really spoiling everything. I saw someone using TrueTwit to validate followers, so I thought I’d give it a try. I’m pretty happy with it so far. It does have some downsides, but it certainly has helped cut down on the bot spam and I feel better about following people back again.
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