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Sarah Worsham / Feb 17, 2010

Top Internet Strategy, Marketing & Technology Links – Feb 17, 2010

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We got that simply saying something that seems sufficient to you, but does not address the concerns of the public or your client, is not a productive way to handle a crisis. Certain statements must be made and actions taken to show those watching that you take the situation seriously. – How to Productively Handle a PR Crisis (WebWorkerDaily)

No matter how careful you are, your company will have missteps and PR issues at some point. If you’d like to be prepared for how to handle them in the most efficient way possible, this article has some good tips. While some companies (and celebrities) think that ignoring the problem is the way to go, that just makes things worse. Action is required for just about any PR crisis.

Sarah Worsham / Feb 16, 2010

Google’s Other Identity Problem

Google has an identity problem – a few actually. One problem is how they handle identity on their network – through the use of gmail addresses – each of which has it’s own identity or profile with no way to consolidate. But I covered that last week. This week’s identity problem is Google’s strategy and how customers view them.
[Read more…] about Google’s Other Identity Problem

Sarah Worsham / Feb 16, 2010

Top Internet Strategy, Marketing & Technology Links – Feb 16, 2010

fleur120

Developers have flocked to Apple’s iPhone SDK, but there is a significant barrier to entry: knowledge of Objective-C, the programming language that is used to build native iPhone apps. Fortunately, cooking up a hot iPhone app doesn’t require you to get too geeky. Developers who don’t know Objective-C, or who don’t want to learn yet another programming language, can build native iPhone apps using these five tools.
– Five tools for building iPhone apps without Objective-C (EConsultancy)

The language that iPhone apps are built in – Objective-C, is not an easy one to program in, even for experienced programmers. This has been a huge barrier to entry to creating Apps for the iPhone and has created a group of highly-paid programmers. While I like to see skills fairly compensated, it’s nice to open creation up to a wider group – making it easier for groups, individuals and small companies to also develop Apps.

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