Sarah Worsham | Sazbean

Sarah Worsham / Feb 9, 2010

Top Internet Strategy, Marketing & Technology Links – Feb 9, 2010

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What does your search engine say about you? Well, if it’s Bing, you’re probably an early adopter, but you also visit, shop and ultimately make purchases from Walmart more than other search-engine users. Google searchers, on the other hand, are partial to Target and Amazon, and Yahoo searchers have a strong preference for wireless service from AT&T and Sprint. – What Your Choice of Search Engine Says About You (Advertise Age)

The study that was conducted shows that different types of searches and purchase behaviors happen on different search engines, which can be important to marketers and businesses who want to advertise on those search engines.

Sarah Worsham / Feb 8, 2010

Sazcast Episode 17 – Usability vs. Design

sazcastlogo250 Usability vs. Design. Can you have both? Are good designs usable? Are websites that have good usability well designed? Quick News. Web Strategy & Marketing News & Tips. Please consider reviewing us on the iTunes site or emailing us your comments and ideas at sazcast@sazbean.com. Thanks!

Sarah Worsham / Feb 8, 2010

Top Internet Strategy, Marketing & Technology Links – Feb 8, 2010

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My 3-minute reaction is that I like it. If over the course of the next 24-hours that opinion changes I will let you know! The main change is to the top and side navigation; specifically, it is easier to find the items you use most: messages, new requests, notifications, etc. – New Facebook Look … Again (Socialnomics)

Improving a design means making changes. I’m not sure why people are surprised that Facebook makes changes to their design. If they didn’t, they’d stagnate and eventually go out of business. My question is whether design changes are being made to improve usability for the users or in order to make room for new lines of revenue. Both are important to a business, but hopefully the user’s best interest are top of mind.

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