Software Development Management
Measurement is vital to the success of any strategy, Internet or otherwise. You need to know whether or not your tactics are working towards helping you reach your goal and the only way to do that is to periodically measure what you’re doing. If tactics aren’t working, measurement can both help you identify them and figure out how to improve them.
[Read more…] about Your 2010 Internet Strategy – Measurement
The U.S. IT market will grow by 6.6% as high-tech spending rebounds in 2010, according to Forrester Research’s latest estimates. – Forrester: Tech Downturn ‘Unofficially Over’ (CIO)
[Read more…] about Top Internet Strategy, Marketing & Technology Links – Jan 14, 2010
A lot of businesses are using social media. And producing content. But when you take a closer look at their content (and to a lesser extend, their interactions), it’s all really thinly veiled marketing. While people may or may not mind being marketed to, it’s usually not what they consider useful information. If you really want your content to work for you, you need to take a closer look at exactly what you’re saying and how.
[Read more…] about Your 2010 Internet Strategy – Content Strategies