Yesterday I attended the first ever TedXDetroit, which is an independently organized TED event. TED, which stands for technology entertainment design, is an invitation-only event which brings together the top thinkers and leaders in those fields to share ideas. (If you’ve never heard of TED, you really should take a look at their website because you can access presentations from the events.) By bringing together thinkers and leaders from different fields, everyone benefits by meeting new people and hearing new perspectives and thoughts. TedXDetroit was no different and it was the highest caliber event I’ve ever attended in the area (rivaling events on the coast in my opinion).
[Read more…] about Thoughts on Togetherness from #TedXDetroit
Just about every client meeting I have includes the question, “what problem are you trying to solve or what benefit are you offering to your customers?” A lot of the products and services that are for sale do solve a problem or provide a benefit for the consumer, but is that obvious from the marketing material?