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Sarah Worsham

Sarah Worsham / Oct 1, 2009

Setting Metrics to Measure Without a Goal is a Recipe for Running in Circles

hamsterHaundreisHow many pageviews should my blog be getting?  How many followers should I have on Twitter?  What retweet percentage should I be shooting for?  All of these are good metrics to take a look at, but without a goal in mind, you may find yourself running in circles.

[Read more…] about Setting Metrics to Measure Without a Goal is a Recipe for Running in Circles

Sarah Worsham / Oct 1, 2009

Internet Strategy, Marketing & Technology Links – Oct 1, 2009

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  • s5 Ways B2B Marketing Professionals Can Leverage Social Media (Marketo)
  • 7 Steps to Improving Conversion Rates (Search Engine Guide)
  • Why you need relevant PPC landing pages (Econsultancy)
  • Tungle Helps Schedule Meetings Across the Desktop, Web, and iPhone (Mashable)
  • Has Technology “Stacked” the Decks Against Marketers? (Forrester)
  • The Design Strategy Market Index (Design Sojourn)

[Read more…] about Internet Strategy, Marketing & Technology Links – Oct 1, 2009

Sarah Worsham / Sep 30, 2009

Ask Sazbean – What’s Creative Commons?

AskSazbeanlogo200I often use photos that are licensed through creative commons for my blog and for presentations and I’ve often had people ask me about how to use creative commons and what it means.  I thought I’d try to answer that and give a few resources for learning more and finding creative commons content.

[Read more…] about Ask Sazbean – What’s Creative Commons?

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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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