Sarah Worsham

Blogging over at Insights Group today about asking customers to take a specific next step, otherwise known as a call to action:

It may seem obvious, but it’s crucial to ask people to do what you want them to do.  In marketing terms, this is called a Call to Action.  It’s a very important part of every marketing campaign, message or ad.Any time you’re marketing your business, including your website, your brochures, social media, etc., you need to make sure you’re letting people know what you want them to do next.  Should they give you a call for a free quote?  Should they fill out a form with more information? – Marketing Fundamental: Call to Action – Sarah Worsham

If you’d like to know more about calls to action, I hope you’ll head over to Insights for the rest of the post.

(photo by hiddedevries @ Flickr CC)

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