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Sarah Worsham

Sarah Worsham / Aug 14, 2009

Internet Marketing, Strategy & Technology – August 14, 2009

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  • Twitter Co-Founder: What We Learned From The Attacks [VIDEO] (Mashable)
  • Facebook Grew Twice As Fast As Twitter In July (TechCrunch)
  • Oh, By The Way: The Palm Pre Phones Home With Your Location (TechCrunch)
  • Mashable’s Weekly Guide to Web Development & Social Media Jobs (Mashable)
  • Bing ads just might be working. Microsoft’s paid click share is up 44% (Econsultancy)
  • Google wants to create your search ad for you (Econsultancy)

[Read more…] about Internet Marketing, Strategy & Technology – August 14, 2009

Sarah Worsham / Aug 13, 2009

Book Review: Marketing Management – The Big Picture by Christie L. Nordhielm

bigpicture-bookcoverMost marketing textbooks are hundreds of pages long and are filled with term definitions that hardly anyone remembers.  When it comes to implementing a marketing strategy, it’s difficult to remember the 4P’s (or 5 or 6 or whatever you follow) so it’s hard to put together a strategy that will work for the particular product/brand/company.  Businesses are hungry for information on how to market effectively and this book takes a hands-on, step-by-step, easy-to-measure results approach to creating a marketing strategy that has been proven to work even at very large companies.  Marketing Management: The Big Picture (Amazon affiliate link) fills the need for a book anyone can use to create an effective marketing strategy.

[Read more…] about Book Review: Marketing Management – The Big Picture by Christie L. Nordhielm

Sarah Worsham / Aug 13, 2009

Internet Marketing, Strategy & Technology Links – August 13, 2009

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  • 10 Ways To Build A Brand You Can Be Proud Of (All Facebook)
  • SEO Is Not Really That Complicated (Duct Tape Marketing)
  • 5 great examples of popular blog posts that you should know (Brian Cray)
  • 10 Things You Must Do to Earn Your Audience’s Trust (Mashable)
  • US Retail E-Commerce Sales Stay Stagnant (Marketing Charts)
  • New tools for Google Services for Websites (Google Webmaster Central)

[Read more…] about Internet Marketing, Strategy & Technology Links – August 13, 2009

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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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