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Sarah Worsham

Sarah Worsham / May 7, 2009

Internet Marketing, Strategy & Technology Links – May 7, 2009

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  • Clickable Introduces Scalable Online Advertising Platform For Companies With Local-Business Customers (Ad Operations Online)
  • 6 Useful FeedBurner Features that are Normally Ignored (Daily Blog Tips)
  • Is Social Media Marketing Illegal? (SEOmoz)
  • 8 Things I Wish I Knew When Starting My First Business (Quick Sprout)
  • SocialToo Charging $20 for Emails, Reliability: It’s the “Spanging” Business Model! (ReadWriteWeb)
  • AdSense Announce ‘Google Ad Planner’ – Showcase Your Site (ProBlogger)
  • Video: Highlevel of the Five Eras of the Future of the Social Web (Web Strategy by Jeremiah)
  • Firefox Could Be the Real Facebook Challenger (ReadWriteWeb)
  • The Retweeting Movement Adds Some Powerful New Tools (Mashable)
  • Using Social Media Sites As “RSS Readers” (Web Worker Daily)
  • Biggest Danger on Social Networks Isn’t Hackers, It’s Dumb Employees (GigaOM)
  • Microsoft Must Buy Twitter (Silicon Alley Insider)
  • TV Revs to Decline 21% in 2 Years; ‘Transformation’ is Only Hope (Marketing Charts)
  • “Can You Sell?” Workshop (Tricycle)
  • 1-hour to understanding web business (Josh Klein Web Strategy)
  • Study: Retailers Shift Marketing Dollars Towards Social Media (Mashable)
  • Dear readers, I need your help! (Futuristic Play by Andrew Chen)
  • Don’t Look Now, But Someone’s Building Yet Another Techmeme (ReadWriteWeb)
  • Hulu CEO: Revenue ‘Ahead Of Plan’ This Quarter (Silicon Alley Insider)
  • Microsoft Starts the Layoff Machine Again With Thousands of Cuts: Steve Ballmer’s Memo to the Troops [MediaMemo] (All Things Digital)
  • Why Apple Won’t Buy Twitter (Silicon Alley Insider)
  • Demand for Bandwidth Leads to Fiber Boom (GigaOM)
  • Why You Can’t Trust Keyword Research (Search Engine Guide)

We post links to stories about how to use the web effectively throughout the day on Twitter, Google Reader Shared or Delicious.  Also, if you have a post or link you think is worth sharing, please let us know!

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Sarah Worsham / May 6, 2009

What Benefits Do You Provide For Your Customers?

I’m guest blogging over at Insights Group today with a post about product benefits and why it’s important to clearly communicate them to your customers.  Here’s an excerpt:

A lot of companies get caught up in how much they’re selling or how great a deal it is and they forget one vital thing.  Customers buy your products or services because of the benefits they provide for them.  Benefits equal the value of your product or service.  If customers don’t see value (benefits) in your products or services, they won’t buy from  you.

I hope you’ll join me at Insights for the rest of the post – What Benefits Do You Provide For Your Customers.

Sarah Worsham / May 6, 2009

Internet Marketing, Strategy & Technology Links – May 6, 2009

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  • eMetrics San Jose 2009: Omniture Introduces Google Organic Search Ranking Segmentation (Web Analytics World)
  • The Changing Face of SEO (Duct Tape Marketing)
  • Media Execs Get a Little Less Grouchy: Are Ads Creeping Back? [MediaMemo] (All Things Digital)
  • How to Choose the Best Keywords for Optimized Public Relations (Online Marketing Blog)
  • 17 Statistics to Monitor on Your Blog [Day 30 – 31DBBB] (ProBlogger)
  • Yahoo And Microsoft Crawling Closer To Search Deal (Silicon Alley Insider)
  • Twittl: The Love Child of Digg and Twitter (Mashable)
  • The Future Of The Social Web According To Forrester, Owyang (Social Media Explorer)
  • Aggregate or be aggregated (Being Peter Kim)
  • Strategy Analytics and DIS Consulting See Cloud Computing and 3D as Key NAB Takeaways (Ad Operations Online)
  • 5 Questions with Jay Goldman on Social Media (Web Analytics World)
  • Give Your Twitter Page More Personality with Bubble Tweet (ReadWriteWeb)
  • DeeperWeb for Google Combines NeuSearch Cool Factors with Traditional Search Functionality (ReadWriteWeb)
  • Build a Twitter-Monitoring Dashboard Using TweetGrid (Web Worker Daily)
  • Interview: Mr. Youth and the Future of Social Media Marketing (The Social Times)
  • Why Push Gmail for Blackberry Is a Big Deal (ReadWriteWeb)
  • Google Apps Will Soon Play Friendly With BlackBerry Enterprise Server (TechCrunch)
  • How to Save Media (Technology Review)
  • SF Startup Mashery Kicking Butt In API Market (Silicon Alley Insider)
  • Social Media Campaign Gives NBC’s Chuck a Fighting Chance (Mashable)
  • Facebook Shuts Down RSS Feed App (ReadWriteWeb)
  • Behold the power of “Thank You” (B2B Web Strategy Blog)
  • Google Latitude Now Lets You Publish Your Location To Gmail Chat And Your Blog (TechCrunch)
  • In Defense of Splash Pages (The Bivings Report)
  • B2B Media Revenue Falls; Online Offsets Some Print Losses (Marketing Charts)

We post links to stories about how to use the web effectively throughout the day on Twitter, Google Reader Shared or Delicious.  Also, if you have a post or link you think is worth sharing, please let us know!

Liked this post? Consider subscribing to our RSS feed or our free email updates.

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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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