Sarah Worsham

Aaron’s post yesterday was inspired by the fact that one of his father’s friends now has an iphone.  Sure, a lot of our friends have iphones, but they tend to be tech people and early adopters.  When a technology reaches our parent’s generation, it generally means it has reached a more accepted position – and this is especially important because our parents are Baby Boomers, many of whom are in decision-making, purchase-making positions.

So, should you worry about mobile users on your business website?  It depends.  Does your intended audience view your website with a mobile device?  With the popularity of the iphone, smartphones have reached further into the consumer market.  Before, most of mobile web use was by Blackberry users, who were generally business users.

Even if your site’s users aren’t using mobile devices yet, they probably will be within a few years.  So, it may be a good idea to at least take a look at the mobile market – or at least put on your todo list.

(photo by Gaetan Lee @ Flickr CC)

Technorati tags: mobile, mobile web