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Sarah Worsham

Sarah Worsham / Jan 2, 2009

Goals for 2009

sunmountainmbonocoreNow that 2008 has come to a close and we’re looking at 2009, it’s a good time to do a little thinking on what we’d like our business to do in the new year.  While we launched Sazbean.com in September of 2007, we didn’t really start working on it full time until August of 2008.  For 2009, we’d like to continue to increase our growth, by becoming more customer-centric and providing more information and resources to help our customers.

We’ve already done some planning for this, and here’s what we hope to add in 2009:

  • Ask Sazbean – a discussion and place to ask us any questions you have regarding the Internet and your business.   Any questions that can be answered from our general knowledge without specific research will be provided free of charge, publicly, as a resource for all.
  • Resources – an encyclopedia of sorts to provide information by topic, both from our content and from elsewhere.
  • Media – audio, video, pictures – regular podcasts, etc. to provide more information about reaching your business goals online.
  • Additional Authors – We’d like to provide more viewpoints and expertise with additional authors.  (If you’re interested, please email me).  We have a couple lined up already, so look for them in the coming weeks.
  • Training – There is a lot of information to try to digest and implement into your business strategies.  We’re planning on providing some training sessions – locally, at first, but we’d expect to provide them online as well.

What are your goals for 2009?  If you have ideas for us, we’d love to hear them too.

(photo by mbonocore @ FlickrCC)

Sarah Worsham / Jan 1, 2009

Happy New Year!

celebratesmoothie2007

Aaron and I would like to wish you all the best for a peaceful and happy 2009!  2008 has been a bit strange, so we’re looking forward to 2009 with anticipation.  We also hope you’ve had a nice winter holiday.  We’ll be starting up 2009 with some posts that dig a bit deeper into how to improve your business website to be more customer centric.  We’re also working on a few new features for the site – keep an eye out for more updates on that soon.

(photo by smoothie2007)

Sarah Worsham / Dec 29, 2008

Best of 2008 – 11 Tips for Getting Readers for your Business Blog

readerpedrosimoes7You’ve set up a blog for your business and started writing.  Now, how do you get readers?

  1. Content, Content and more Content – Did I mention content?  The only way to attract and keep readers is with great content.
  2. Share – You started a business because you have some specialized expertise.  Share that expertise with your readers.  They will respect your efforts and look to you for advise.
  3. Consistency – Readers need to know that there’s a reason to check back from time to time.  Choose a posting schedule and try to stick with it.  Ideally, you should be posting at least once a week.
  4. Stay on Target – While straying off the path occasionally is ok, readers generally expect you to post on a certain subject matter (whatever your expertise is).  You may want to keep a personal blog for other posts (remember you’re representing your business).
  5. Listen & Respond – Encourage readers to interact with you through comments and email.  Listen to what they say and respond intelligently.  Your blog should be a place to have a conversation with your customers.
  6. Be Helpful – Related to #5, anywhere you see a question you can answer, answer it.  Help people out with problems and concerns, not just on your blog, but anywhere you see people post their issues.  If it’s something you can write about on your blog, you’ll also help out others who may have the same problem.
  7. Market – Add links to your blog on your website, your business card, your brochures, your email signature, and anywhere else you can.  You’ll need to let customers know that you have a blog.
  8. Be Social – Join social networks and socialize with the members.  Most social networks will also allow you to link to your website and blog.  Some will even automatically import posts from your RSS feed.
  9. Blogosphere – Read other industry blogs and comment on their posts.  Link to posts you think your readers would be interested on.  Write opinions about posts on your own blog.
  10. Keywords & SEO – Don’t go overboard trying to get keywords into your posts, but do take good SEO practices into account.  Knowing the keywords you want to target can help you incorporate them into your posts.
  11. Patience – It takes time to grow a readership on a blog.  It can take over a year to get a decent following, so don’t expect your blog to take off right away.  It takes a regular commitment to great content and a lot of patience.

(photo by pedrosimoes7 @ Flickr CC)

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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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