LookSmart may be one to consider. They’ve just added enhancements to make it easier for advertisers to target their customers. Ad Operations Online has the details here.
Recommended Web Strategy Reading
Want to learn more about Web (or Internet) Strategy? Web Strategist and Forrester Jeremiah Owyang has compiled a reading list.
Brand Emotions
Yesterday we discussed creating a memorable brand. Today, let’s try a thought exercise about what makes a good brand. Think about some items/services you might purchase or use. What is the brand that first comes to mind?
- Car
- Portable Media Device
- Watch
- Purse
- Soda
- Discount Shopping
- Running Shoes
- Fast Food
- Search Engine
- Jewelry
Think about some of the top brands. What emotions or thoughts immediately come to mind?
- Nike
- Rolex
- Mercedes
- Wal-Mart
- Apple
- Coke
- McDonald’s
- Tiffany’s
- Coach
Good brands have an instinctual emotional reaction attached to them and are top-of-mind for their product or industry. Now think about your own brand. What emotions or thoughts come to mind? What thoughts or emotions come to your customers’ minds? What would you like those to be? How can you become top-of-mind for your industry or market?
(photo by Victor Bezrukov @ Flickr CC)
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