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Sarah Worsham

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New Website for Sazbean Consulting

We decided to give Sazbean Consulting its own home in order to provide relevant information for you, our customers, and to better highlight our services.  Take a look around.  We’d love your feedback.

Sazbean Consulting is passionate about helping businesses (B2B & B2C) use the web effectively. Business to Business (B2B) and Business to Consumer (B2C) companies face unique challenges in the online world. Our experience in Internet analysis & strategy, website design, coding, project management, eCommerce, analytics (statistics), advertising, search engine optimization (SEO), website optimization, hosting, content, graphics and infrastructure gives us the expertise to help companies meet these unique challenges and reach their business goals.

If you need help improving the ROI and lead generation for your business website, we’d love to help! Get started with a FREE Website Analysis.  Or call 248.707.9666 or contact us for a free initial evaluation and consultation.

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Coworkers Have Strong Influence in Purchase Decisions

Americans in the workforce have a significant impact on their coworkers’ consumer shopping behaviors – 96% say they regularly or occasionally give shopping advice to their peers, according to (pdf) a recent WorkPlace Media survey conducted by BIGResearch.

Moreover, nearly 93% indicate that they seek similar advice from their coworkers before making purchases. – Marketing Charts – Coworker Word-of-Mouth Strongly Influences Purchases

You may already know that your customers turn to their peers for help in making purchase decisions.  This study shows that coworkers have a significant influence, which makes sense since we spend a great deal of time (like or not) with these people.  Coworkers often have similar needs and experiences for work purchase decisions.  Keep this information in mind when you think about where your customers turn to get information about your products.  Relying on traditional advertising may not reach these influencers, but putting your customer first with great customer service and communication certainly will.