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Sarah Worsham

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DIY SEO – Hubspot

hubspotAs Dharmesh Shah said in our interview, HubSpot sells a product, not a service, and intends on giving small businesses the tools they need to do their own search engine optimization (SEO).  HubSpot Inbound Marketing System has a three step approach:

  1. Qualified Traffic – Traffic is nice, but if the visitors to your website are not going to purchase from you, they won’t make you any money.
  2. Convert to Leads – Once you have qualified visitors, convert them into sales opportunities.
  3. Measure & Optimize – Take a look at how well your strategy is doing, make adjustments and continue to improve.

[Read more…] about DIY SEO – Hubspot

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Social Media Shouldn't Be Scary

Outside of the tech industry, skepticism and fear are the norm when it comes to social media. But it is simply about finding the best way to communicate with an audience. Social media consists of the same content already in use: text, audio, images, and video. The difference lies in its ability to open up new channels of communication. – Digital Web Magazine – Integrating Social Media into a Web Content Strategy

Think of social media as an opportunity to converse with your customers – to pick their brains and understand exactly what they want from your product or service.  As this article discusses, social media is just a means to communicate with your customers – one that has not been previously available.  Every different type of social media does not need to be on your website in order to effectively start conversations with your customers.  The most important first step is to decide to have a conversation instead of just a one-way marketing plan.  Then find out what types of social media your customers (and potential customers) are already using to narrow the types of technologies that make sense for your company.

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Interview with Dharmesh Shah, Co-Founder and CSA of HubSpot

hubspotHubSpot was started by Dharmesh Shah and Brian Halligan when they were both graduate students at MIT. Dharmesh, who has founded two companies and invested in others, also blogs about startups at OnStartups.com. Dharmesh took a few minutes to explain how HubSpot is different from other SEO and Internet Marketing companies and how inbound marketing can improve business websites. Look for a Sazbean review of HubSpot later this week. [Read more…] about Interview with Dharmesh Shah, Co-Founder and CSA of HubSpot