Buddy Media, a social media and marketing company that connects brands to customers through social media, has just signed a multi-million dollar deal with Salesforce and is now set to become a part of the cloud computing and CRM company. The deal will go into effect later this summer. Even more interesting is that the conversation surrounding the sale is more about a personal response video created by Buddy Media’s CEO Michael Lazerow two hours after signing with Salesforce.
As the video begins, you see Lazerow sitting silent behind his ipad as he scrolls through a series of text slides that describe his emotional response to the sale of Buddy Media. Smiling or nodding occasionally, he shares his life-long struggle with heart problems, how they have helped him to be fearless, and his pleasure with his accomplishments and the sale of his company. The conversation that has started as a result of Lazerow’s video has largely been positive with people feeling “moved” and “inspired” and re-sharing the video mainly through Twitter and Blogs.
In this week’s episode of the Future of Engagement Murray Newlands discusses Lazerow’s video in detail, and what you can learn from Lazerow’s actions following the sale of Buddy Media.
Highlights:
- Salesforce Acquisition
- Buddy Media CEO Video Response
- Building Brand Loyalty and Engagement
Using the social media monitoring tool Alerti, you can see that most of the conversation about Lazerow’s video has been over Twitter and blogs. Alerti is a great tool for bloggers since it lets them see what people are saying on certain topics through different social media platforms
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