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Sarah Worsham

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B2B Micro-blogging – Pownce

Pownce, similar to Twitter, allows you to send short messages to your friends or colleagues or to your Pownce profile page. Pownce has additional functionality to send files, links and events. You can also sub-divide your colleage or friends list into different groups to send different things to different groups. However, unlike Twitter, Pownce does not (as of yet) have functionality to update from your phone by text messaging. They do have a bare-bones mobile site which is ok. Pownce also does not integrate into your website or blog to show your “pownces”.

For the B2B marketplace, Pownce could be useful for conducting online meetings or events (reasonably small groups). If you do not currently have a blog, and don’t want to or have time to write long posts, Pownce could be an alternative – as long as you’re not interested in typical web statistics. The integration of messages, links, files, events and comments provides a very robust, conversational micro-blogging platform.

Pownce is relatively new to the micro-blogging marketplace – created in June 2007 and available publicly in Jan 2008. With the ability to send a feed to a blog and the ability to post via text messaging from phones, Pownce could become the platform-of-choice for the B2B marketplace.

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Pownce
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B2B Micro-blogging – Twitter

Since I’ve seen it covered in the news quite a bit lately, and many other vendors integrate with it, I wanted to do an overview of Twitter, which is a micro-blogging tool. According to Wikipedia, micro-blogging is:

Micro-blogging is a form of blogging that allows users to write brief text updates (usually less than 200 characters) and publish them, either to be viewed by anyone or by a restricted group which can be chosen by the user. These messages can be submitted by a variety of means, including text messaging, instant messaging, email, MP3 or the web.

Twitter is a free and has an easy sign-up process. Once you have an account, you can update it (or twitter) with what you’re doing by several different means: the website, your phone, email, IM, and through twitter-specific applications. People can see your updates by visiting your page on Twitter, or by “following” you through updates on IM, phone, etc. Twitter updates can also be integrated into other web pages – such as blogs.

Ok, so why would anyone care and what good is this for B2B? Personally, you probably have friends and family who are interested in what you are doing – going to the gym, reading a book, etc. As a business, you also have customers and partners who are interested in what you’re doing as far as your business is concerned. Twittering (yes, it is a verb now) and other micro-blogging tools are a great way to send little updates to keep your customers up-to-date with just a minor effort on your part.

I have a Twitter feed for sazbean, which you can check out to get an idea of what Twittering is.

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Please Welcome…

Aaron Worsham, my husband, has agreed to explore the hardware, network, development side of B2B Internet vendors. He’ll be posting on Mondays and Wednesdays. He co-owns both Sazbean.com and Dynalink, LLC. with me.

Aaron is a Software Development Manager at a Mid to Large print publisher where his team writes all of the products and applications used online. Before software, he spent ten years as a Cisco Network Engineer in the telecomm and banking industry.

When not working, you can find him being a very good father and a slightly less terrific woodworker and furniture maker at a wood shop he owns with his father.

Aaron is going to start things off with Content Delivery Networks (CDN). We hope you enjoy his hardware, network, and development reviews.