As I’ve mentioned before, understanding the different ways people consume content is important for providing the right content in the right places, at the right times, and in ways that people want to use. Creating a successful content strategy is very important to marketing campaigns in the mobile and social spaces and Mike Lewis, VP of Marketing & Sales at Awareness, Inc. has some ideas to help you create one for your company.
Mike Lewis's ESM Toledo Presentation
View more presentations from Jason Falls
Do you have a content strategy for your company? How do you tailor it to different audiences, locations, devices, etc.?
Digging in the Cache is a series where we go back in time to look at fun tidbits of Internet and computer history. What could be more fun than luring your friends to go to a website that’s completely different than what they expect to find? With the rise of URL shorteners which can easily hide the address of the linked page, sending people to a site that they don’t expect is fairly easy. In 2007-2008, it was a fad to trick people into visiting a page with a music video of Rick Astley singing his 1987 song “Never Gonna Give You Up”. The person who was tricked into viewing the video was “