Think about how you consume content on Twitter (if you use it) versus Facebook versus LinkedIn or blogs. On Twitter you probably only pay attention to what’s going on now. Very few people bother to scroll back through all the tweets of people that they’re following. However, you probably do scroll back on Facebook to see what your friends are up to. As a marketer, its important to understand these differences in order to more effectively engage with your audience. [Read more…] about Understanding the Different Ways People Consume Content
Digging in the Cache – Diet Coke & Mentos
Digging in the Cache is a series where we go back in time to look at fun tidbits of Internet and computer history. This week: Diet Coke & Mentos! “Who cares?”, you say? Apparently millions of people. What happens when you put a regular mentos in a bottle of diet coke? It bubbles up and sends diet coke shooting into the air! (Come on, that’s at least a little bit cool…). A group called EepyBird took this concept and expanded it to a series of “experiements” where they use diet coke and mentos to put on a geyser show, or propel a car. [Read more…] about Digging in the Cache – Diet Coke & Mentos
Social Media Lead Generation
Wondering how you can generate leads from social media? Hubspot has this nice little presentation to give you some ideas. Remember it’s all in the execution, part of which is analyzing what went well and what didn’t so you can improve (or stop).
How do you use social media for lead generation?