Having problems getting sales and marketing to work together? After yesterday’s post, Missing the Boat by Not Connecting Sales to Marketing, Ben Slayter asked for some help with methods to integrate marketing and sales. What will work for your organization depends on a lot of issues, including personnel, politics, organizational structure, and executive management, just to name a few. Marketing and sales functions, while similar, still require quite different skills and knowledge (and talent), so the idea is to get marketing and sales to work together, not necessarily be the same people. Here are three general methods for connecting marketing and sales that may work for your organization: [Read more…] about 3 Methods for Connecting Marketing & Sales
Missing the Boat by Not Connecting Sales to Marketing
The disconnect between sales and marketing is probably as old as the two industrys/jobs. Many companies keep marketing and sales in separate departments which never talk to each other, which not only causes friction, it can mean lost sales, especially in these days of the social web. For example, today over on Social Media Explorer, Ilana Rabinowitz talks about salespeople who cold-call her company without even bothering to learn more about her or the company: [Read more…] about Missing the Boat by Not Connecting Sales to Marketing
Detroit! Let’s Hear What You Have to Say! – Ignite Detroit #2
It’s been a little while since Ignite Detroit #1, which was a blast and really showcased some interesting topics and speakers. We were entertained. We were educated. We were enthusiastic! Brandon Chesnutt, Norm Witte and myself are proud to (finally) announce Ignite Detroit #2 which will be held at the amazing Sound Board inside the MotorCity Casino Hotel on Thursday, April 14th at 7:30pm. Do you have something amazing, interesting or entertaining to say to Detroit? Submit a talk idea by March 15th.
Topics will be selected by both the community and event organizers. You may have the chance to wow Detroit from here:
I know. Pretty amazing! Get those thinking caps working and brainstorm an awesome idea to submit.
Check out more about Sound Board and the MotorCity Casino Hotel on Facebook & Twitter.