This is a guest post by Chris Horner, a freelance photographer.
Over the years I’ve had the privilege of talking at length with many business owners, executives, and aspiring entrepreneurs. It seems that identifying a target market is one of the hardest tasks for these folks to accomplish. I believe it’s because they try to market their wares to anyone with a pulse. (Yes I was actually told that once – word for word – from a bank executive) This results in wheel spinning, poor sales, and the business owner/exec scratching their head trying to figure out what exactly happened as they’re driving to bankruptcy court.
[Read more…] about Achieve Better Results By Targeting a Niche
Most business owners use PPC campaigns to attract customers from all over the world, but managing an international campaign properly can be a challenge due to differences in language, culture and behavior. Local advertisers have advantages in terms of knowing the culture and communicating properly. Implementing the proper strategy can help turn your international PPC campaign into a profitable one. Here are some tips: