Software Development Management
I spoke last night at Social Media Club Ann Arbor about how B2B companies can use the social web. Here are the slides from my presentation. If you have any questions, please don’t hesitate to ask!
As a digital strategist, it’s important to not only understand how to use social media for business, but also to understand pain points when business people go to use it for the first time. Just watching and helping a client struggle with learning how to use social media offers a lot of great insights.
[Read more…] about Social Media Insights from a Newbie
Social media isn’t some wonderful magic tool that will suddenly increase your sales and make you popular. It takes a lot of work and time. Social media provides a relatively inexpensive (in terms of $) way to reach a wider audience than was possible previously. In order for social media to work, it requires a commitment to regularly spending time engaging with your customers and potential customers.
[Read more…] about Social Media is Not a Magic Wand