Product Marketing Blog

Sarah Worsham / Feb 3, 2010

Top Internet Strategy, Marketing & Technology Links – Feb 3, 2010

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By now, we’ve all seen the iPad and know just about everything about it that we possibly can. But did you know that the secretive company may actually be hard at work on a second device already? Now, before I say anything else, take this information with a grain of salt. – Rumor: Apple Has Another Tablet In The Works. More Like A Mac Than An iPhone. (TechCrunch)

The supposed 2nd iPad device is more like a tablet PC than an ebook reader, which is something I might be very interested in buying. One of my major concerns with the current iPad is that it doesn’t do enough to replace my MacBook, and is too close to what my iPhone can do (what niche does it fill for me?) – so just being cool isn’t good enough. We shall see…

Sarah Worsham / Feb 2, 2010

Top Internet Strategy, Marketing & Technology Links – Feb 2, 2010

fleur120

Apple represents the “auteur model of innovation,” observes John Kao, a consultant to corporations and governments on innovation. In the auteur model, he said, there is a tight connection between the personality of the project leader and what is created. – Steve Jobs and the Economics of Elitism (NYTimes)

It’s no surprise to anyone who follows Apple that Steve Jobs is a major influence (or control) in all designs that come from the company. He has a vision for what he wants a device to do and expects the design to just work. He’s assembled a team of similar-thinking designers and so far, the products they’ve developed are almost all winners.

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